Unlocking E-commerce Success: Shopify's Texting App Reveals Winning Strategy | Alex Beller | Postscript

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In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the importance of having everyone on an equal playing field. He delves into the highs and lows of Postscript's growth and touches on the future of e-commerce, as well as the silver bullet of community in DTC.

Connect with Alex: https://www.linkedin.com/in/alex-beller-70452852

Check out Postscript: https://postscript.io/

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