

Building a Luxury Brand: The Story of Creating an Ecommerce Business With YouTube
Aug 9, 2023
Lewis Fausett, a renowned marketing strategist, shares data-driven insights and actionable strategies for success in digital marketing. They discuss the pitfalls of relying solely on ROAS, the challenges of building a luxury brand, and the importance of branding and unique qualities. They also touch on fashion preferences, academic interests, and potential collaborations. Join 'You're not your ROAS' to redefine success in digital marketing with Lewis Fausett.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Building a Luxury Brand through YouTube
03:00 • 20min
Acts of Kindness and Financial Support
22:32 • 2min
The Unique Qualities of the Patrick O'Dare Luxury Jewelry Brand
24:11 • 9min
Differentiating between Overpriced and Expensive, Importance of Branding, and an Ad for Triple Whale Solution
33:09 • 4min
Challenges of Building a Luxury Brand
36:57 • 18min
Fashion, Jewelry, and Dinner Guests
54:47 • 4min