Whale Informed by Triple Whale cover image

Whale Informed by Triple Whale

Building a Luxury Brand: The Story of Creating an Ecommerce Business With YouTube

Aug 9, 2023
Lewis Fausett, a renowned marketing strategist, shares data-driven insights and actionable strategies for success in digital marketing. They discuss the pitfalls of relying solely on ROAS, the challenges of building a luxury brand, and the importance of branding and unique qualities. They also touch on fashion preferences, academic interests, and potential collaborations. Join 'You're not your ROAS' to redefine success in digital marketing with Lewis Fausett.
58:41
Creator website

Episode guests

Lewis Fausett

Podcast summary created with Snipd AI

Quick takeaways

  • Being analytical and process-oriented is crucial for success in building a direct-to-consumer brand in the luxury space.
  • Selling high-priced luxury products requires a longer sales cycle and strategic marketing approach.

Deep dives

Building a Successful D2C Brand

The podcast episode explores the journey of building a successful direct-to-consumer brand. The guest shares how they started the company in their senior year of high school, initially focusing on creating unique carbon fiber products. They then transitioned to designing and selling high-quality rings, leveraging Kickstarter and Instagram to grow their brand. The guest emphasizes the importance of being analytical and process-oriented, constantly improving systems and efficiencies within the business. They also discuss the challenges of selling high-priced luxury products and the longer sales cycle involved. Despite these challenges, they are continuously exploring product expansion opportunities to smooth their revenue curve and reach new markets.

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