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Building a Luxury Brand: The Story of Creating an Ecommerce Business With YouTube

Whale Informed by Triple Whale

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Challenges of Building a Luxury Brand

The speakers discuss the challenges of building a luxury brand and the differences between luxury and D2C companies. They explore the concept of buying into the future when it comes to luxury products and the longer sales cycle associated with them. They also mention the difficulty of building an iconic fashion house or luxury brand that isn't multi-generational.

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