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Nikonomics - The Economics of Small Business
112 - Why Marketing is MORE Important than Ever in the AI Age with Chris Koerner
Jan 24, 2025
In this discussion, guest Chris Koerner, a seasoned marketer and Nik's business partner, delves into the legacy of internet marketing guru Frank Kern. They dissect Kern's eight-step sales framework, emphasizing the importance of urgency and scarcity. Koerner shares insights on reverse-engineering marketing funnels and adapting timeless strategies for the AI era. They also explore contrasting investment philosophies, focusing on short-term gains versus sustainable growth, and highlight the significance of human connection amidst technological advancements.
40:25
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Quick takeaways
- Reverse-engineering successful marketing strategies allows individuals to replicate proven techniques without high investment in education.
- Frank Kern's eight-step selling process highlights the importance of positioning and urgency in successfully closing sales in the marketing field.
Deep dives
The Power of Reverse Engineering in Marketing
Learning how to sell or market effectively can be achieved by reverse engineering successful strategies. Instead of investing in courses from well-known gurus, individuals can scrutinize how these experts attract and engage their audience. By observing elements like email frequency, landing page design, or sales funnels, aspiring marketers can gain insights into what works. This hands-on approach empowers learners to replicate and adapt proven techniques without the high investment in conventional education.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode