4min chapter

Nikonomics - The Economics of Small Business cover image

112 - Why Marketing is MORE Important than Ever in the AI Age with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Mastering Pricing Strategies

This chapter explores effective pricing and selling techniques, emphasizing the use of high initial prices followed by discounts to highlight value. It also discusses psychological tactics like scarcity and risk reversal to address buyer concerns and boost sales.

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