16min chapter

Nikonomics - The Economics of Small Business cover image

112 - Why Marketing is MORE Important than Ever in the AI Age with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Marketing with Urgency and Scarcity

This chapter explores the critical role of urgency and scarcity in marketing strategies, detailing how these tactics can significantly influence consumer behavior. It highlights various applications of these concepts, from ticket sales to business models, while discussing potential pitfalls. Additionally, the chapter emphasizes the importance of trust and credibility in marketing, along with insights on the evolution of business practices and adaptability in dynamic markets.

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