7min chapter

Nikonomics - The Economics of Small Business cover image

112 - Why Marketing is MORE Important than Ever in the AI Age with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Navigating AI in Marketing and Investment

This chapter explores the transformative role of marketing in the age of AI, showcasing how innovative strategies can turn costs into revenues. It also contrasts two investment philosophies, one focusing on short-term gains from declining businesses and the other on sustainable long-term growth in an evolving AI landscape.

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