🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we explore the legacy of Frank Kern, the "OG" internet marketing guru. We break down his 8-step sales framework, from creating scarcity to overwhelming with value, and discuss how these strategies remain essential in the AI era. We also talk about the art of reverse-engineering marketing funnels, borrowing proven strategies, and adapting them for success. Plus, we explore two AI investment strategies - short-term "cigarette butt" opportunities vs. long-term, human-centered business models - and how trends like rebundling show how "what’s old becomes new again."

Questions This Episode Answers:

• What are Frank Kern’s key steps for selling anything?
• How can you reverse-engineer successful funnels for your business?
• What marketing insights can we learn from pioneers like Gary Halbert and Claude Hopkins?
• How can businesses prioritize human connection in the age of AI?
• What opportunities arise from the cyclical nature of business trends?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 The Origins of Internet Marketing and Frank Kern
10:07 Frank Kern's Eight-Step Selling Process
20:13 The Importance of Copying Successful Strategies
29:48 Investment Strategies in the Age of AI