The Game with Alex Hormozi Cashflow, Unit Economics, and Bootstrapping $550M ButcherBox with Mike Salguero | Ep 838
396 snips
Feb 17, 2025 
Mike Salguero, Founder and CEO of ButcherBox, shares insights from scaling his meat subscription service to over $550 million in annual revenue. He discusses the lessons learned from early entrepreneurial failures and highlights innovative marketing strategies, including influencer engagement and unique gym launches. Salguero dives into subscription box economics, examining profitability and customer retention through referral programs. He emphasizes the importance of company culture, effective partnerships, and the mindset needed for business success.
AI Snips
Chapters
Transcript
Episode notes
Custommade.com Acquisition
- Mike Salguero and his friend bought custommade.com for $140,000 in 2008.
- They raised $500,000, improved the site, and increased revenue from $35,000/year to $60,000/month.
Venture Capital Pitfalls
- Raising venture capital can lead to losing control of your company culture and team.
- Chasing trends like "marketplace" in 2011 led to misaligned investments and ultimately failure.
Maintain Control
- Don't blindly follow investor advice; maintain your vision and values.
- Consider bootstrapping to retain control and avoid cultural misalignment.