Cashflow, Unit Economics, and Bootstrapping $550M ButcherBox with Mike Salguero | Ep 838
The Game with Alex Hormozi
Navigating Market Challenges
This chapter explores the complexities of marketing in a competitive landscape, focusing on a recent acquisition and the launch of a new spice line. It highlights the shift from in-house to outsourced media buying, the importance of creative agility, and the impact of social media advertising strategies on customer acquisition.
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