Cashflow, Unit Economics, and Bootstrapping $550M ButcherBox with Mike Salguero | Ep 838
The Game with Alex Hormozi
00:00
Strategic Launches and Marketing Innovations
This chapter explores the strategic approach to launching both a gym and a meat subscription service via Kickstarter, highlighting initial challenges and innovative solutions such as pre-sales. The discussion emphasizes unique marketing strategies, including influencer outreach and enticing offers to drive customer engagement and retention. Additionally, it details the importance of manual effort and outsourcing for lead generation and effective advertising during the early stages of business development.
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