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Cashflow, Unit Economics, and Bootstrapping $550M ButcherBox with Mike Salguero | Ep 838

The Game with Alex Hormozi

CHAPTER

Exploring Customer Acquisition Strategies and Referral Success

This chapter explores the impact of customer acquisition channels, highlighting the effectiveness of referral programs. It reveals that 30% of new customers come from referrals, and discusses how an innovative trial box initiative enhances retention rates.

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