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Cashflow, Unit Economics, and Bootstrapping $550M ButcherBox with Mike Salguero | Ep 838

The Game with Alex Hormozi

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Exploring Customer Acquisition Strategies and Referral Success

This chapter explores the impact of customer acquisition channels, highlighting the effectiveness of referral programs. It reveals that 30% of new customers come from referrals, and discusses how an innovative trial box initiative enhances retention rates.

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