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Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#172 - From Dropout to CEO—Kelly Roberts on Building a $15M HVAC Business
Feb 25, 2025
Kelly Roberts, CEO of Moss Heating and Cooling, shares her inspiring journey from college dropout to leading a $15 million HVAC business. She discusses overcoming significant financial challenges and how strategic partnerships have propelled company growth. Kelly delves into the complexities of managing dual companies while emphasizing the importance of employee ownership and brand recognition. She also highlights creative marketing strategies, the unique HVAC challenges in the sunbelt, and her commitment to empowering women in the construction industry.
55:06
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Quick takeaways
- Kelly Roberts highlights the importance of decisive leadership and communication in overcoming financial challenges during rapid business growth.
- The podcast emphasizes leveraging technology, like Modernize, to boost lead generation and enhance inbound marketing in the HVAC sector.
Deep dives
Navigating Leadership During Financial Challenges
The CFO of a growing construction company proposed bankruptcy as the team faced significant financial difficulties, highlighting the need for clear communication and decisive leadership in challenging times. With ambitious goals to expand from $7 million to $15 million, the team struggled with cash flow issues exacerbated by the pandemic. As a result, the CEO and team had to adjust their strategies to ensure the survival and growth of the company, learning critical lessons in financial management and resilience. The transition included hiring an interim CFO who provided essential financial guidance and support in overcoming the tough financial landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode