Behavioral Grooves Podcast Behavioral Science Hacks for Everyday Life | Eva van den Broek and Tim den Heijer
Jan 13, 2025
Eva van den Broek, a behavioral economics expert and co-author of "The Housefly Effect," teams up with advertising guru Tim den Heijer to explore how subtle cues influence our everyday decisions. They delve into quirky nudges, like a fly in an airport urinal that improves restroom habits, and the impact of small changes in environments, such as casino designs. With humor and insight, they unpack the ethics of nudging in advertising and offer relatable tips for enhancing personal choices through behavioral science.
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The Fly in the Urinal
- Schiphol Airport etched a fly in urinals to reduce splashback.
- This simple nudge proved more effective than traditional advertising campaigns.
Nudge Immunity
- Knowing about nudges does not make us immune to their influence.
- Even when explicitly told about a nudge, people are still susceptible.
Hope Soap
- Hope Soap incentivized handwashing among African school children by embedding toys.
- This nudge successfully promoted hygiene and saved lives.
