Eva van den Broek

Eva van den Broek, a behavioral economist and co-author of "The Housefly Effect," joins Tim Houwerzijl, an expert in merging behavioral science with creativity. They discuss how tiny nudges, like the Delboeuf illusion impacting children's eating habits, can significantly shift our choices. Schiphol Airport's fly paintings illustrate a clever nudge design. Loss aversion is shown to improve teachers' performance, and IKEA’s low-cost ice cream leverages the peak-end rule to enhance customer satisfaction. Discover how these subtle changes can alter behavior for the better!

Eva van den Broek, a behavioral economics expert and co-author of "The Housefly Effect," teams up with advertising guru Tim den Heijer to explore how subtle cues influence our everyday decisions. They delve into quirky nudges, like a fly in an airport urinal that improves restroom habits, and the impact of small changes in environments, such as casino designs. With humor and insight, they unpack the ethics of nudging in advertising and offer relatable tips for enhancing personal choices through behavioral science.