Behavioral Grooves Podcast cover image

Behavioral Science Hacks for Everyday Life | Eva van den Broek and Tim den Heijer

Behavioral Grooves Podcast

CHAPTER

Nudges and Behavioral Insights

This chapter explores the role of behavioral science in advertising, illustrating how subtle environmental cues can substantially influence behavior. It also addresses the ethical implications of using these nudges, discussing their benefits alongside potential manipulative uses.

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