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14min chapter
Behavioral Science Hacks for Everyday Life | Eva van den Broek and Tim den Heijer
Behavioral Grooves Podcast
Small Changes, Big Impact
This chapter explores how minor behavioral adjustments can lead to substantial positive outcomes, using humorous examples like urinal targets and the 'housefly effect.' The discussion emphasizes the importance of behavioral science in shaping design and public welfare, highlighting ethical considerations and the need for transparency. It also shares insights from a collaboration between an academic and a business expert, encouraging a diverse approach to understanding human behavior.
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