#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)

16 snips

Nov 13, 2024

In this engaging discussion, Natasha Paradeshi, a StoryBrand Certified Guide at Solace Media with deep expertise in nonprofit marketing, joins J.J. Peterson and April Sunshine Hawkins. They unpack the common issue of nonprofits struggling to convey clear messages that inspire action. Key insights include creating tailored brand scripts for different audiences and the transformative power of ethical storytelling. Learn how to connect with donors and volunteers by highlighting hope and impact, turning your mission into a vibrant movement.

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ANECDOTE

Non-profit Growth Story

Natasha Paradeshi helped grow a non-profit from grassroots to a $2M budget in 8 years.
Clear messaging and marketing were key to drawing people into their vision.

ANECDOTE

Website Transformation

Christian Hinojosa helped an international non-profit expand their reach from a few countries to 37 by applying StoryBrand to their website.
He was inspired to continue this work after seeing its transformative impact.

ADVICE

Target Messaging

Understand different stakeholder perspectives in non-profit messaging by using surveys.
Tailor communication to each group, like using data for boards and emotional stories for donors.

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Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for nearly every marketer involved in the nonprofit sector. So how do you communicate your vision in a way that gets your donors, volunteers, and supporters to rally behind you and make a real impact?

In the newest episode of our Talkin’ Shop series, J.J. Peterson and April Sunshine Hawkins bring in StoryBrand Certified Guides Natasha Paradeshi and Christian Hinojosa, of Solace Media, to break down how to transform nonprofit messaging. You’ll learn how to create multiple brand scripts that speak directly to your different audiences—whether it’s your board, your volunteers, or your donors—so they feel seen, valued, and inspired to act. Plus, discover the power of ethical storytelling and why tapping into hope, vision, and strategic clarity is the game changer your nonprofit needs. Even if you’re running a for-profit business, these insights will challenge you to rethink how you engage your audience. Tune in and learn how clear messaging can turn your mission into a movement that changes lives.

Contact StoryBrand Certified Guides Natasha Paradeshi and Christian Hinojosa directly at MarketingMadeSimple.com/Solace or Solace.Media.

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

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