5min chapter

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#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)

Marketing Made Simple

CHAPTER

Crafting Tailored Brand Scripts for Diverse Audiences

This chapter highlights the necessity of customizing brand scripts for diverse audiences in both for-profit and non-profit sectors. It offers actionable advice on recognizing key stakeholder groups to develop effective communication strategies tailored to their unique narratives and needs.

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