1min chapter

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#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)

Marketing Made Simple

CHAPTER

Engaging Your Audience Through Targeted Messaging

This chapter explores the significance of creating a brand script tailored to a specific audience by addressing their unique challenges. It highlights how effective communication can position an organization as a guiding force, encouraging listeners to engage and become the heroes of their narratives.

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