21min chapter

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#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)

Marketing Made Simple

CHAPTER

Marketing Strategies for Nonprofits

This chapter explores the unique marketing challenges faced by nonprofits and the importance of clear messaging. It emphasizes how tailored communication strategies can significantly enhance volunteer engagement and donations by treating supporters as vital contributors. The conversation also discusses generational differences in motivations for volunteering and using frameworks like StoryBrand to improve outreach and impact.

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