

Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein
9 snips Jul 28, 2025
In this session, Adam Stein, a seasoned sales coach with over $100 million in sales, shares powerful insights on mastering sales in short-term rentals. He introduces five crucial sales principles, emphasizing the importance of connecting authentically with clients. Adam draws parallels between sales and medicine, highlighting the need for precise diagnosis to build trust. He also discusses the 'grunt test' for pitches and critics the outdated sales tactics. Overall, it’s a blend of mindset, empathy, and strategy to boost sales success.
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World-Class Sales Mindset
- Maintain a world-class mindset that accepts failure and focuses on the process.
- Aim to improve continuously and be persistent like a marathon runner in sales.
Doctor Frame Sales Method
- Use the 'doctor frame' sales method by diagnosing the client's problem first.
- Ask thorough questions, listen closely, and then offer a clear, simple solution with next steps.
Listen More, Talk Less
- Listen more and talk less in sales calls.
- Use the "power of quotes" to capture key statements and practice the power of silence.