
Short Term Rental Secrets Podcast
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com
Latest episodes

Jun 12, 2025 • 29min
Airbnb Just Rolled Out a Trap for Hosts (Opt Out Fast) | The STR Scale Show with Mike Reilly | Ep 15
Mark Simpson, founder of Boostly, helps short-term rental owners enhance their marketing and direct bookings. In this discussion, he reveals Airbnb's troubling new feature, 'Services,' allowing guests to book experiences without host approval, putting them at liability risk. Simpson shares a simple three-step opt-out process and underscores the urgency for hosts to act collectively. He also emphasizes diversifying their business beyond Airbnb and the importance of collaborating with local providers to create enticing upsell opportunities.

10 snips
Jun 9, 2025 • 46min
Ep 245 - From Tragedy to Terra: How Diana & Josh Built Palm Springs’ First Wellness Hotel
Diana and Josh Dobken are accomplished architects and investors who transformed personal tragedy into a thriving venture with Terra Palm Springs, the area's first wellness boutique hotel. They discuss pivoting from short-term rentals to commercial real estate and leveraging their design expertise to create unique guest experiences. The couple emphasizes the importance of generous hospitality, setting clear goals, and building strong relationships in real estate. Their journey is a moving testament to finding purpose through pain and taking bold actions in business.

Jun 5, 2025 • 25min
AirDNA’s New Tools Just Gave Smart Hosts a Huge Advantage (Here’s What to Do) | The STR Scale Show with Mike Reilly | Ep 15
AirDNA just dropped its biggest platform update in years, and if you’re not using these tools, you’re falling behind.From custom comps to Airbnb integration, this episode breaks down the new features, how to use them, and what they reveal about the 2025 STR landscape.What you’ll learn:How to use the new Rentalizer confidence score and custom compsWhy saved projections and expense tracking are game changersThe truth about 2025 booking trends (and who’s winning)What AirDNA’s forecast says about rates, RevPAR, and smart investingIf you’re serious about short-term rentals, you can’t afford to miss this.Want to get our Latest Deal Analyzer? Just click the link to our Instagram below and send 'Rentalizer'https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T015&utm_content=Rentalizer02:35 – Why the Update Matters: Major Interface and Logic Changes05:10 – Data Model Shift: From Historical to Projected Revenue08:00 – The 3 Core Metrics You MUST Understand in the New Version11:00 – Updated Filters: Comp Selection and Market Targeting13:30 – Accuracy Considerations: What AirDNA Gets Wrong (and Right)16:45 – Real-Time Demo: Using the New Tool to Analyze a Property20:20 – How to Reverse Engineer a Successful STR Deal with AirDNA24:00 – Hidden Pitfalls: Common Mistakes People Make Post-Update28:10 – Strategic Recommendations for Using the New RentalizerGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

8 snips
Jun 2, 2025 • 36min
Ep 244 - From Banking to 96 STRs: Why Fouad Built a Bankable Airbnb Empire
Fouad Badzi, with 31 years in banking and consulting, shares his exhilarating shift to short-term rentals, managing 96 properties. He reveals how a medical emergency sparked his journey into Airbnb and emphasizes the importance of using math for pricing strategies. Fouad explains the distinctions between luxury and comfort stays and the tech stack he employs. He also discusses scaling to a $12 million target, the necessity of reverse-engineering an exit strategy, and the mindset needed for sustainable business success.

5 snips
May 29, 2025 • 16min
Airbnb Summer 2025 Update: What Hosts Need to Know About Services & Experiences | The STR Scale Show with Mike Reilly | Ep 14
Airbnb's latest update introduces a new 'Services' feature that could reshape how hosts operate. It raises concerns about control, with services accessible without host approval. The platform is evolving into a service ecosystem, prioritizing guest experiences, which may leave hosts sidelined. Major implications include the potential monetization of add-ons and liability issues that aren't being openly addressed. Hosts will need to adapt, forge local partnerships, and possibly take on more work, all while navigating these changes.

May 26, 2025 • 36min
Ep 243 - From Zero to $1B: Hostaway CEO Marcus Rader on AI, Talent, and the Brutal Truth About Scaling
In this raw, no-fluff episode, Hostaway CEO Marcus Rader shares the hard-won lessons behind building a billion-dollar vacation rental software company, starting with zero industry experience.Marcus breaks down:Why most entrepreneurs aim too small and why it costs them everythingThe mental and physical toll of building at scale (including 7 years without a dentist visit)How he filters “good money” vs “bad money” when raising capitalThe future of short-term rentals in a regulated, AI-powered worldPractical leadership advice for scaling teams without losing your missionPlus: his marathon training, travel hacks, and how to avoid becoming a micromanaged founder.Whether you’re a startup founder, STR operator, or tech junkie—this is a must-listen for anyone who wants to win big without burning out.Ready to scale? Tap into Marcus’s billion-dollar playbook now.00:00 – Go Bigger: Why Playing Small Carries the Same Risk but Less Reward00:39 – Craft Over Hype: The Power of Repetition and Mastery02:04 – Be There: Why Leading Remotely Doesn’t Win Markets03:45 – Market Leadership: How Hostaway Beat Older, Bigger Players05:58 – Hiring Giants: From 50,000 Applicants to the Top 0.1%08:59 – Cost of Ambition: Health, Relationships, and the Real Price of Building12:29 – Go for Billionaire Moves: Why Medium Goals Aren’t Worth the Sacrifice15:31 – Choosing Good Money: Partnering with Investors Who Let You Lead17:23 – No Kitchen Rules: Keeping Creative Control While Scaling Up20:27 – Invisible AI: How Hostaway Uses Tech to Deliver Unseen Excellence23:00 – Review Intelligence: Turning Guest Feedback into Business Strategy25:30 – Tool Advantage: Hostaway’s Marketplace as a Growth Engine27:17 – Global Expansion: Owning New Markets One Continent at a Time29:33 – Regulation Shakeout: Why Strong Rules Are Good for Professionals32:50 – Reputation Reset: Cleaning Up the Industry with Standards That MatterGuest Bio:Marcus Räder is co-founder and CEO of Hostaway, the leading all-in-one vacation rental management software. Originally from Finland, Marcus has lived in many countries around the world including Sweden, Poland, and The Netherlands before settling in Canada. It was this passion for travel, real estate and his dedication to learning about the vacation rental ecosystem that enabled the creation of Hostaway.The company quickly grew thanks to the deep technological expertise of its founders, with over a decade of tech start-up success between them. Hostaway gives property managers all the tools needed to compete with hotels and other vacation rentals, including sales channel management, dynamic pricing and hospitality services. It now boasts preferred partnerships with Airbnb, Vrbo and Booking.com, in addition to a marketplace of over 100 integrated software partners.Guest Link:https://www.linkedin.com/in/marketingmarcus/Get FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

10 snips
May 19, 2025 • 38min
EP 242 - How AI & Leadership Are Scaling the Best STR Businesses in 2025
Explore how AI is transforming the short-term rental landscape by boosting productivity and sales. Discover the significance of effective leadership, trust, and communication for a thriving team culture. Learn about the importance of emotional safety as a catalyst for growth and how to navigate leadership challenges. The discussion dives into personal vulnerability and its role in fostering deeper connections. This insightful journey highlights practical strategies for scaling businesses in 2025 and beyond.

9 snips
May 15, 2025 • 24min
Hiring a Virtual Assistant? Do NOT Skip This Step | The STR Scale Show with Mike Reilly | Ep 13
Discover the secrets to hiring virtual assistants without the common pitfalls. The discussion covers three effective hiring models: agency, recruiter, and self-hire, each suited for different needs. Learn why most failures stem not from bad hires but from lack of systems. Hear tips on building a talent pipeline and balancing skill versus culture fit. The importance of a structured hiring process and a solid marketing framework before onboarding assistants is emphasized, ensuring that your properties thrive with the right support.

May 12, 2025 • 34min
Ep 241 - The 5 Mindset Shifts That Changed Our Lives (And Can Change Yours)
Most people aren’t missing strategy.They’re missing decision.In this episode, Mike and Emanuele break down the 5 mindset philosophies that transformed their lives......from escaping burnout and W2 jobs to building multi-million-dollar businesses and raising families with time freedom.If you feel like you keep “trying” but never break through, this episode will call you out......and pull you forward.What you’ll learn:The most powerful reframe for taking back control of your lifeWhy saying “I’ll try” guarantees failureHow to train your decision-making muscle dailyThe “day one” philosophy that separates top performers from the restA no-fluff breakdown of time vs. money thinking (and how to escape the trap)Ready to finally commit?This is your line in the sand.00:00 - Uncovering Transformational Beliefs that Redefined Success04:00 - Embracing Radical Ownership: Life Happens *For* You09:35 - Unlocking Growth Through the Day One Philosophy14:30 - The 4 Powerful Stages of Skill Development18:20 - Tactical Time vs Money: Rewriting Productivity Rules22:00 - Designing a $20K Month in 5 Hours: The Value-Driven Hustle26:30 - Eliminating Excuses: Breakthrough Decisions that Shape Destiny31:10 - The Critical Power of Fast Decision-Making33:00 - Rethinking Reality: Story, Meaning & Inner Peace35:00 - Final Challenge: Cut the Dirty Yes, Choose PowerfullyGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

8 snips
May 8, 2025 • 22min
7 Things Killing Your STR Reviews (And How to Fix Them Today) | The STR Scale Show with Mike Reilly | Ep 12
Discover the seven hidden pitfalls that may be sabotaging your short-term rental reviews. Learn why guests expect certain amenities and how misleading listings can hurt your reputation. Find out the critical role of clear communication and the dangers of over-automation. Uncover the secrets behind cleanliness and pricing strategies that keep your property in the five-star range. This insightful discussion offers proven tips to enhance guest experiences and boost those all-important ratings.