Short Term Rental Secrets Podcast

MICHAEL SJOGREN
undefined
Aug 14, 2025 • 27min

What It Really Takes to Run a Top STR Management Company | The STR Scale Show with Mike Reilly | Ep 24

This week’s guest is Jamie Lane, VP of Research at AirDNA, who dives into the gritty reality of running a top property management company in the U.S. He discusses the intense operational demands and the elusive work-life balance in the industry. Jamie shares insights on maintaining high guest satisfaction while scaling, alongside key strategies for pricing and market analysis. He also highlights the importance of technology and rigorous dedication in the fast-paced world of short-term rentals.
undefined
Aug 11, 2025 • 30min

Ep 254 - How to Buy Back Your Time and Scale Your STR Business Faster

Struggling to escape the daily grind? Discover essential strategies for short-term rental owners to reclaim their time and focus on growth. Learn why setting big goals is crucial and how to hire key players to keep operations running smoothly. Dive into the importance of delegation and creating operational systems like turnover checklists that work without you. Uncover methods to stop micromanaging, along with insights on empowering your team for a more efficient and successful rental business.
undefined
10 snips
Aug 7, 2025 • 28min

What You Actually Missed at STR WealthCon (and Why It Matters for STRs) | The STR Scale Show with Mike Reilly | Ep 23

In this engaging discussion, Rashmi, a head coach specializing in hotels and operations, offers a wealth of insights from WealthCon. She reveals why raw content can outperform polished materials in engaging audiences. Learn about the crucial onboarding question that uncovers true business goals and the vital takeaways from the massive event. Rashmi also shares tips on maximizing ROI from live events, and highlights a mindset shift essential for every host. Dive into networking secrets that can open doors within the STR community!
undefined
Aug 4, 2025 • 38min

Ep 253 -The Architecture of Living: Why Design Should Fit Your Real Life with Zeke Freeman

Zeke Freeman, a visionary architect and CEO of TheRootTeam, dives into the flaws in traditional home designs and shares insights on creating spaces that reflect real human behavior. He unveils the 'door test' for optimizing flow in short-term rentals and discusses how homes can unknowingly send the wrong emotional signals. Freeman emphasizes designing with invisible behavior patterns in mind and how architectural thinking can enhance both spaces and businesses. His unique process reshapes the way we think about functional living.
undefined
9 snips
Jul 28, 2025 • 44min

Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein

In this session, Adam Stein, a seasoned sales coach with over $100 million in sales, shares powerful insights on mastering sales in short-term rentals. He introduces five crucial sales principles, emphasizing the importance of connecting authentically with clients. Adam draws parallels between sales and medicine, highlighting the need for precise diagnosis to build trust. He also discusses the 'grunt test' for pitches and critics the outdated sales tactics. Overall, it’s a blend of mindset, empathy, and strategy to boost sales success.
undefined
7 snips
Jul 24, 2025 • 30min

Most STRs Fail Because They Cut Corners (Here’s the Math) | The STR Scale Show with Mike Reilly | Ep 22

Discover how investing in short-term rentals requires a solid strategy and a budget of at least $150K–$200K for success. Learn how one team transformed a $715K property into a cash-flow winner and why outdated listings are struggling. The episode spills secrets on the new rules for furnishing, revealing that the old $6K per room guideline is out. Find out why waiting to add amenities could mean failure and explore the game-changing approach of securing direct bookings over relying solely on platforms like Airbnb.
undefined
11 snips
Jul 21, 2025 • 41min

Ep 251 - The Airbnb Roll-Up Strategy No One’s Talking About with Patryk Swietek

Patryk Swietek, a 28-year-old entrepreneur and thought leader in the short-term rental industry, shares his innovative roll-up strategy for acquiring property management companies. He reveals how to evaluate these businesses and the secret formula for top performers. Patryk also discusses creating additional revenue streams from unique opportunities like filming shoots and emphasizes the importance of real hospitality and local expertise. He believes partnerships are essential in this saturated market, likening them to marriages built on trust.
undefined
Jul 17, 2025 • 19min

The Tax Loophole That Can Wipe Out $40K (Even With 1 Property) | The STR Scale Show with Mike Reilly | Ep 21

Get ready to dive into the world of short-term rental tax strategies! Learn about the exciting tax loophole that can save you over $40K per property, thanks to the revived 100% bonus depreciation. Discover the essential criteria for qualifying for tax deductions, and find out how active management can unlock even more benefits. The episode also covers how cost segregation studies can supercharge your deductions and offers tips to avoid common pitfalls with IRS compliance. Don't miss these valuable insights!
undefined
8 snips
Jul 14, 2025 • 47min

Ep 250 - Why Hosts Are Ditching Airbnb for Midterm Rentals with Furnished Finder CEO Jeff Hurst

Jeff Hurst, the President and CEO of Furnished Finder and former leader at Expedia and Vrbo, dives into why many hosts are leaving Airbnb for midterm rentals. He discusses the untapped potential of monthly rentals and offers insights on pricing strategies for maximum profit. Hurst breaks down the types of hosts thriving in this market, highlights the role of technology in enhancing guest experiences, and addresses common misunderstandings about returns in hosting. This conversation is a goldmine for both casual and professional rental operators looking to adapt and succeed.
undefined
Jul 10, 2025 • 14min

Airbnb Just Changed Your Cancellation Policy…And You Might Not Even Know It | The STR Scale Show with Mike Reilly | Ep 20

Airbnb quietly changed the rules, and if you’re not paying attention, you could be giving refunds you didn’t agree to.In this episode, we break down exactly what changed and what to do about it.Here’s what you’ll learn: • Why Airbnb is auto-switching hosts to a “Firm” policy, without clear consent • What happened to the original Strict policy (spoiler: it’s weaker now) • The difference between “Strict,” “Firm,” and the new “Limited” cancellation options • Real refund scenarios, who gets paid when guests cancel • Why Mike is switching to “Limited” on all new listings • How to check if your policy was changed (and how to fix it)Don’t let Airbnb rewrite your house rules without you knowing.Want to get the latest Airbnb Policy One-Pager?Just click the link below and DM the word "Policy".Link: https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T020&utm_content=Policy00:00 - Airbnb Cancellation Policy Changes & How To Adapt 01:24 - Choosing the Right Cancellation Policy: Strict vs Firm vs Limited 02:49 - How To Use Rank Breeze To Track Your Airbnb Rankings 04:14 - Opting Out of Airbnb’s Forced Policy Changes 05:39 - How New Listings Are Affected By Airbnb’s Updated Rules 07:04 - Strategies for Competing in Saturated STR Markets 08:29 - Building Repeat Clients & Getting Direct Bookings 09:54 - Protecting Against Chargebacks With Rental Agreements 11:19 - Know Your Market’s Booking Window & Adjust Policies 12:44 - Using Tools Like AirDNA & Rank Breeze To Optimize RevenueGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app