If you want to win in cohosting, you need to sell.
In this episode, Adam breaks down the 5 core sales frameworks he teaches to high-performance closers in STR and beyond.
From reframing rejection to diagnosing like a doctor, this is the mindset, structure, and clarity that separates amateurs from closers.
What You’ll Learn:
- The “doctor frame” for every sales call
- Why connection > charisma
- The mindset shift every new closer must make
- Why your pitch must pass the “grunt test”
- How sales becomes your ultimate life skill
Guest Bio:
With over $100 million in sales to his name, Adam Stein brings a rare mix of high-performance sales strategy and human-centered communication to the mic. Having taken more than 4,000 sales calls and reviewed over 10,000, he's coached and led sales teams from startup scrappers to 9-figure juggernauts. An avid golfer and father of two awesome boys, Adam blends psychology, mindset, and real-world sales mastery to help entrepreneurs sell with confidence, clarity, alignment, and compassion.
00:04:31 - Learning from a high-level sales mentor changed everything
00:08:54 - Overcoming mindset blocks was the first real sales battle
00:13:04 - Sales is philosophy — not just tactics
00:17:26 - Old-school sales techniques don’t work in STR anymore
00:21:58 - Great salespeople are obsessed with discovery
00:26:12 - Your pitch must pass the “grunt test”
00:30:35 - If you don’t believe in what you’re offering, they’ll feel it
00:34:48 - Diagnosing like a doctor earns trust and conversions
00:39:10 - Sales is service when done with integrity and empathy
Guest Link:
https://www.instagram.com/the.salesscientist/
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