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203 - Dark Social Origin Story | Marketing Millennials

Oct 22, 2021
41:44
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1
Introduction
00:00 • 5min
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2
Dark Social
05:07 • 4min
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3
What's the Nail in the Coffin?
09:25 • 3min
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4
How Do You Think Data Is Effected Like Marketing?
12:52 • 4min
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5
Ecommerce - Is There a Sale Steam in Ecommerce?
16:40 • 3min
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6
Why B to B Companies Fail at Organic Social
19:17 • 3min
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7
Do You Have a Content Mark on Your Marketing Team?
22:29 • 4min
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8
The Three Keys to Good Content Marketing
26:43 • 2min
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9
The Coolest Thing About Linkdon
28:29 • 2min
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10
Collecting Emales
30:05 • 3min
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11
Why You Shouldn't Focus Most of Your Marketing in Communities
33:26 • 2min
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12
The Distribution Part of the Machine
35:47 • 3min
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13
Are You Creating a Touchless Product Offering?
38:35 • 3min
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Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn’t (falsely) measured by your attribution software.

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