How Do You Think Data Is Effected Like Marketing?

In the day that marketers did not have attributions t offer, and they were running top of funnel things. There's nothing wrong with the data. If you want to use softword o collect it, that's fine. But how the data is being used right now is that it's the only answer. Tha technology in the software is the only answer for what's happenend. It's the only thing the executives trust. And so we need a place, and that's what i do as a marketor. I blend them together. The number one thing is what customers tell me, not what software reads.