
203 - Dark Social Origin Story | Marketing Millennials
GTM Live
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Ecommerce - Is There a Sale Steam in Ecommerce?
In ecom there's no sale steam. Your marketing needs to sell stuff. You should have that approach in b to b. Even if you do have a sales team, your job as a marketer is to get someone to the place where they are basically done buying. And so when you're posting organically on instagram and you're building a community, and then forty five days later, i've been commenting on people's posts, and thet eventually some one comes back, and i see their name in the order, i' like, o, that makes sense. That's not goingto be tracked. Those 15 touches that i saw before them, i saw an influenceor
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