Why B to B Companies Fail at Organic Social

lie: 99 percent of me ite social media profiles, it's webenarlings. It's never like, just raise mo an, i help you. The reason there's a couple of corps reasons why b to b companies fail at organic social and so number one is that the executive team literally just thinks that people don't hang out there. People want to consume stuff in the feed. And the third part is that they don't put the right talent on those projects in order for it to be successful. Lie: You need to understand deeply what those people care bout in order to create any content that they want.