Under the Influence with Terry O'Reilly

Long Overdue: The Creative Boom of Library Marketing (Encore)

Apr 1, 2023

27:18

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Episode notes

Introduction

3min

The Importance of Library Marketing

4min

The Toronto Public Library Taunted the Golden State Warriors

4min

The Toronto Public Library's Social Media Campaign Supports the Raptors

2min

The Library's Multi-Party Video Series

3min

The Code Red: A First Day at the Library

2min

The New York Public Library Spoofs on Black Friday Retail Ads

3min

The New York Public Library's Creative Idea for Black Friday

4min

The Importance of Passion in Marketing

3min

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.

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