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Under the Influence with Terry O'Reilly chevron_right

Long Overdue: The Creative Boom of Library Marketing (Encore)

Apr 1, 2023
27:18
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1
Introduction
00:00 • 3min
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2
The Importance of Library Marketing
03:25 • 4min
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3
The Toronto Public Library Taunted the Golden State Warriors
06:59 • 4min
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4
The Toronto Public Library's Social Media Campaign Supports the Raptors
11:03 • 2min
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5
The Library's Multi-Party Video Series
13:22 • 3min
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6
The Code Red: A First Day at the Library
16:27 • 2min
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7
The New York Public Library Spoofs on Black Friday Retail Ads
17:57 • 3min
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8
The New York Public Library's Creative Idea for Black Friday
20:45 • 4min
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9
The Importance of Passion in Marketing
25:00 • 3min
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This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.



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