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Long Overdue: The Creative Boom of Library Marketing (Encore)
Under the Influence with Terry O'Reilly
The Toronto Public Library Taunted the Golden State Warriors
The Toronto Public Library taunted the Golden State Warriors and did it by using the one thing it has a lot of... Books. The city was on fire for the Raptors, and the library got in on the action. It was not just a creative way of supporting the Raptors but also smart marketing because it got media attention. When you get media attention, it's like your marketing budget just quadrupled.
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