Long Overdue: The Creative Boom of Library Marketing (Encore)
Under the Influence with Terry O'Reilly
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The Toronto Public Library Taunted the Golden State Warriors
The Toronto Public Library taunted the Golden State Warriors and did it by using the one thing it has a lot of... Books. The city was on fire for the Raptors, and the library got in on the action. It was not just a creative way of supporting the Raptors but also smart marketing because it got media attention. When you get media attention, it's like your marketing budget just quadrupled.
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