The New York Public Library's Creative Idea for Black Friday

The Johnson County Library in Kansas City wanted to generate attention. It had a small fleet of trucks that delivered books to its many branches. So they decided to have some fun with them. One showed a white whale under a logo that said, Captain Ahab's fine seafood. Another truck had an ornate logo painted on all sides that said, Dr. Jekyll's pharmacy. Yet another truck had a graphic of a stork carrying a swaddled baby in its beak under the logo, Benjamin Button's diaper service.