Under the Influence with Terry O'Reilly cover image

Long Overdue: The Creative Boom of Library Marketing (Encore)

Under the Influence with Terry O'Reilly

00:00

The Toronto Public Library's Social Media Campaign Supports the Raptors

The Toronto Public Library offered Kawhi Leonard a personalized library card. The offer was so small, it was hilarious and again attracted a lot of press attention for the library. It reminded me of the time Saturday Night Live producer Lauren Michaels offered the Beatles a certain amount of money to get back together. Now here it is, as you can see, verifiably it is a check made up to you, the Beatles, for $3,000. So funny.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app