Under the Influence with Terry O'Reilly cover image

Long Overdue: The Creative Boom of Library Marketing (Encore)

Under the Influence with Terry O'Reilly

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The Toronto Public Library's Social Media Campaign Supports the Raptors

The Toronto Public Library offered Kawhi Leonard a personalized library card. The offer was so small, it was hilarious and again attracted a lot of press attention for the library. It reminded me of the time Saturday Night Live producer Lauren Michaels offered the Beatles a certain amount of money to get back together. Now here it is, as you can see, verifiably it is a check made up to you, the Beatles, for $3,000. So funny.

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