2min chapter

Under the Influence with Terry O'Reilly cover image

Long Overdue: The Creative Boom of Library Marketing (Encore)

Under the Influence with Terry O'Reilly

CHAPTER

The Toronto Public Library's Social Media Campaign Supports the Raptors

The Toronto Public Library offered Kawhi Leonard a personalized library card. The offer was so small, it was hilarious and again attracted a lot of press attention for the library. It reminded me of the time Saturday Night Live producer Lauren Michaels offered the Beatles a certain amount of money to get back together. Now here it is, as you can see, verifiably it is a check made up to you, the Beatles, for $3,000. So funny.

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