EyeRate CEO Ray Weisberg on scaling from $0 to $10M + Steve Jurvetson on disruptive tech | E1765

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Jun 20, 2023

Ray Weisberg, CEO of EyeRate, shares insights on scaling businesses effectively by transforming customer engagement through employee incentives for reviews. He discusses the shift from traditional feedback methods to integrating real-time employee contributions, aiming for impressive growth from $10M to $100M. Then, venture capitalist Steve Jurvetson presents on identifying disruptive technologies, emphasizing how innovative thinking can reshape industries. Their discussions highlight the intersection of ethics, marketing dynamics, and the power of strategic hiring.

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ANECDOTE

EyeRate's Pivot

EyeRate initially used iPads for point-of-sale reviews, incentivizing employees to engage customers.
This approach failed because customers wouldn't use the iPads, leading to a pivot.

INSIGHT

Importance of Reviews

Service businesses rely heavily on online reviews, especially Google reviews, for customer acquisition.
Customers are more likely to write reviews when they have a positive relationship with an employee.

ADVICE

Product Development and Category Design

Focus on category design and creating a new market rather than competing in existing ones.
Iterate and prototype quickly, testing and discarding unsuccessful products to achieve product velocity.

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Today’s show:

First, EyeRate CEO Ray Weisberg joins Jason to break down his startup’s business model (4:55), category creation and framing (13:32), how they plan on scaling from $10M to $100M (22:51), and more. Then, Steve Jurvetson gives a presentation on discovering and identifying disruptive new technologies. (36:34)

Steve’s talk was recorded live at LAUNCH Angel Summit.

Follow EyeRate: https://twitter.com/EyeRateBusiness

Follow Steve: https://twitter.com/FutureJurvetson

Time stamps:

(0:00) Great founders sometimes means very little contact!

(1:42) Jason explains LAUNCH’s investment strategy and ownership targets

(4:55) EyeRate CEO Ray Weisberg breaks down EyeRate’s early pivot, how they help real-world businesses increase customer engagement, and how the business is scaling

(12:10) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups

(13:32) Lessons learned from scaling from $0 to nearly $10M in revenue, “category creation,” and framing

(21:19) Veed - Sign up and engage your audience on any platform at https://www.veed.io

(22:51) Thoughts on scaling from $10M to $100M, understanding market pull, content marketing ideas, hiring C-suite “bar raisers,” write-first culture

(35:52) Fin - Try Fin, Intercom's new AI customer support chatbot, at https://intercom.com/fin

(36:34) Steve Jurvetson gives a talk on finding and investing in disruptive technologies

(1:00:37) Steve takes a couple of questions from Jason and the audience

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