Business Wars Toyota vs Honda | Breaking Ground | 3
Nov 23, 2022
In the backdrop of the 1980s, the battle between Honda and Toyota heats up as the American market pushes back against Japanese cars. Honda aims for the luxury segment, challenging Toyota's traditional approach. As Ford seeks ties with Toyota, tensions rise. Cultural clashes emerge when former GM workers adapt to Toyota’s rigorous standards. Meanwhile, Lexus faces recalls, and both companies race to innovate in hybrid technology, revealing the fierce competition for the future of the automotive industry.
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Honda's First U.S. Factory
- In July 1977, Honda scouts land in Ohio for a new motorcycle factory.
- This factory marks Honda's expansion into U.S. manufacturing, initially for motorcycles.
Honda's Strategy to Avoid Trade Restrictions
- Honda aimed to mitigate potential trade restrictions by building its first U.S. auto plant.
- This strategic move aimed to address the growing American backlash against Japanese imports.
Failed Toyota-Ford Venture
- In 1980, Toyota explored a joint venture with Ford, proposing to produce compact cars at Ford plants.
- The deal fell through due to disagreements over design, consumer reception, and political pressures.
