Toyota vs Honda | Breaking Ground | 3
Business Wars
00:00
Challenges and Triumphs: The Early Days of Lexus
This chapter delves into the initial hurdles faced by Lexus during its early days, including a serious cruise control malfunction that led to a recall. Amidst growing competition in the luxury market, the brand's leadership must take urgent action to protect its reputation and ensure customer satisfaction.
Transcript
Play full episode
