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Lexus
The Relentless Pursuit
Book • 2023
Lexus: The Relentless Pursuit offers a compelling insider look at Lexus's whirlwind history, from its risky beginnings to its current challenges as the number one luxury car manufacturer in the United States.
The book explores how Toyota took on German automakers and achieved success through quality, advertising, and customer service.
The book explores how Toyota took on German automakers and achieved success through quality, advertising, and customer service.
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Mentioned in 1 episodes
Recommended to learn more about the creation of Lexus.
Toyota vs Honda | Breaking Ground | 3
