#21748
Mentioned in 2 episodes
Comeback
The Fall & Rise of the American Automobile Industry
Book • 1995
In 'Comeback', Paul Ingrassia and Joseph B. White provide a comprehensive narrative of the American automobile industry's fall and rise.
The story begins in 1982, when Honda started building cars in Marysville, Ohio, and ends over a decade later with the Big Three emerging as global competitors.
The book highlights larger-than-life characters like Lee Iacocca and Henry Ford II, as well as dedicated heroes who pushed for change.
The story begins in 1982, when Honda started building cars in Marysville, Ohio, and ends over a decade later with the Big Three emerging as global competitors.
The book highlights larger-than-life characters like Lee Iacocca and Henry Ford II, as well as dedicated heroes who pushed for change.
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Mentioned in 2 episodes
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Amol Rajan
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