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Toyota vs Honda | Breaking Ground | 3

Business Wars

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Clash of Titans: Ford and Toyota's Strategic Crossroads

This chapter explores a crucial moment in the automotive industry during the early 1980s, as Ford seeks a joint venture with Toyota to enhance its compact car offerings. It delves into the tensions between American and Japanese manufacturers, highlighting Honda's ambitious strategies to penetrate the luxury market while navigating significant challenges in an evolving landscape.

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