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TikTok Ban's Unprecedented Impact
- The TikTok ban symbolizes the growing impact and concern over a single cultural platform influencing American youth.
- TikTok's unique position as a Chinese-owned app with 150 million US users creates unprecedented political and economic tension.
Build Beyond TikTok
- As a creator, build a brand that exists beyond TikTok to protect yourself from platform risks.
- Develop your audience distribution outside the platform to maintain control if TikTok is banned.
Platforms Charge for Reach
- Platforms are shifting from rewarding creators naturally to charging them for reach as they prioritize advertising revenue.
- Paying for verification and reach is becoming a necessary business expense for creators.