The Importance of TikTok in the Creator Economy

TikTok flew out a bunch of creators to Washington, D.C., and we had a writer on the ground there who was actually chatting with some of the creators. I feel like it's just a marker as well of this 4U style, short form vertical content that during the pandemic, it was this new format similar to Snapchat stories. That everyone became enthralled with,. people were building careers on. And then all of a sudden you start seeing that feed on Instagram.