The Future of Content Creation

We're at a bit of an inflection point for the relationship between creators and platforms. I think that's going to be more important now than ever because we're at this stage where I don't know if platforms see creators as much as potential customers. The thing that you have to be cautious of as a creator right now is the maybe false hope of what you think is a reward, which is high viewership,. That actually potentially isn't building a business.