How to Be a Successful Creator on Instagram and Facebook

The most important thing I would say is expanded reach. That is what we're doing here is finding audiences. And that's exactly what happened with brands on Instagram and Facebook. Like, yes, people are on this platform who are interested in you, but you can't just reach them. You got to pay to reach them, which is the ads model. So it really again is this shift from, okay, I used to provide interesting video content to this platform and it would connect with audiences. I've grown an audience and now I need to pay to reached the audience that I've grown.