Let's Talk Loyalty #414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek
Aug 2, 2023
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Workplace Energized By Pets
- Bradley often brings his corgi to the PetSmart office and passes dogs on his way in each morning.
- He describes the workplace as a unique, pet-focused environment that energizes him daily.
First Loyalty Lessons At Walgreens
- Bradley started in loyalty at Walgreens during a huge store expansion and shifted into customer investment work.
- He learned early that store associates must believe in the program for it to succeed.
Nike Taught Customer-Centric Framing
- At Nike Bradley worked on Nike.com and the Nike Plus membership, learning to frame objectives around customer needs.
- He recalls the running team's goal: they wanted people to run more and run better, not just sell more shoes.