#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek
Let's Talk Loyalty
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The Importance of Lead With Loyalty
PetSmart has a 60 million member base. Nine out of 10 customers who walk through and transact with us attach their purchase to our loyalty program. Our goal really is for loyalty to be everyone's job in the company, whether you're a merchant or an associate. We've tried to put more of our promotional offering and loyalty points so that we give people value.
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