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#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek

Let's Talk Loyalty

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How to Start a Meeting With a Customer in Mind

Bradley: In my previous role, we tried to make sure your customer was essentially in the room. We really encouraged and empowered people to think about that. I spend a lot of time in stores and talking to customers and talking to associates. So working on culture is something I had never been sort of asked with as an official role.

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