#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek
Let's Talk Loyalty
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The Importance of Offer Activation in Pet Smart Programs
Bradley, you know there is much more awareness of the pet smart program in your market then perhaps for example here where I live. What other principles would you say our audience would be curious about perhaps the pet smart is doing the treats has managed to achieve or create or innovate or just optimize? Bradley: We grew our offer activation 150% year over year. It's a way of giving customers value, but attaching it to incremental behaviors right so all of our offers are trying to drive a second trip or attaching to the basket.
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