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#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek

Let's Talk Loyalty

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How to Launch a Rich and Powerful Program for Pet Parents

I was going to ask actually exactly broadly you've kind of preempted my next question but 50,000 people and to engage, inspire, and really keep really up to date. So, sending videos out is that something you send up by email or within the app. I'm super curious as to how you manage to get that, I suppose, ongoing connection with your team.Yeah. We have something that is sort of a, we'll call it sort of a monthly video that all associates engage in on the store and they'll see it in the store computer. It's very fast because a lot of information are trying to give and you got to give it in really quick sound bites.

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