#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek
Let's Talk Loyalty
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How I Got My Start in Loyalty at Delta
Bradley says he started in loyalty when he was at Walgreens. He worked on a team that built Nike.com and really thought about how we would use first-party data to personalize more of our communications because we own the relationship with the customer. And by the end of my tenure there, we launched sort of Nikes Plus membership program which is still very popular today. The company said, Hey, we're going to change our capital allocation policy. We're going to invest in customer. Bradley: I want to be at the heart of the company.
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