The Creator Spotlight Podcast Ep. 57: She Listens to the Internet for a Living — Here’s What She’s Hearing ft. Jazmin Griffith
May 6, 2025
Jazmin Griffith, a social media expert and founder of Que Lo Que, shares her insights on the fascinating world of social listening. With experience at major brands like Sony and Google, she demystifies what social listening really entails. Jazmin discusses how understanding data can shape content strategies and enhance audience engagement. She also explores Gen Z's unique impact on branding and spending habits. Plus, insights on navigating different platforms and maintaining authenticity in content creation make this conversation invaluable for creators.
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Understanding Social Listening
- Social listening means actively monitoring social media and community conversations to understand brand perception and industry trends.
- It turns raw social data into actionable stories for brands to leverage opportunities and solve problems.
Key Metrics for Social Listening
- Focus on sentiment analysis including positive, neutral, and especially negative to find problems to solve.
- Measure share metrics deeply because shares show emotional engagement beyond simple likes or comments.
Human Touch in Dark Social
- Join private and niche communities to access conversations that tools cannot capture.
- Being a present, active human in these spaces is essential to decode nuanced insights from dark social channels.