Jazmin Griffith

Jazmin Griffith, a social media expert and founder of Que Lo Que, shares her insights on the fascinating world of social listening. With experience at major brands like Sony and Google, she demystifies what social listening really entails. Jazmin discusses how understanding data can shape content strategies and enhance audience engagement. She also explores Gen Z's unique impact on branding and spending habits. Plus, insights on navigating different platforms and maintaining authenticity in content creation make this conversation invaluable for creators.