Exploring Gen Z's Impact on Branding and Spending

This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.

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Jazmine:

• Que Lo Que
• LinkedIn
• Instagram
• TikTok

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Timestamps:

00:00 Introducing Jazmin

01:06 What is social listening?

04:48 The most important datapoints as a creator

08:34 The newest tools to analyze your social media

10:44 Finding valuable content amongst the slop

14:35 The inspiration behind Que Lo Que

21:12 How you can use social listening as a creator

24:02 The value of LinkedIn over TikTok

27:15 Blurring the lines between influencer and creator

32:54 Gen Z's unique relationship with social media

38:45 Jazmin's social media evolution, from hobby to business-card

44:05 The difficulties of making content as a solo creator